SPONSORSHIP-ADVERTISING
We consider our projects as an innovative, different, creative medium for brands targeting socio-economic classes A, B, C1 and a prestigious way to reach the target audience through sports activities, which are considered as SoftPower.
Volvo Open 70 "Black Betty"
For our sailing races and world records projects we use Turkey's biggest and fastest yacht "Black Betty" - legendary yacht is a Volvo Open 70. There are no sailors in professional sailing sport who does not know "Black Betty". With its gigantic dimensions and distinctive futuristic look, it immediately attracts the attention and interest of everyone at sea and on land.
It is the great contribution to any brand value of the companies with the events to be organized in Turkey's most popular locations and marinas (Istanbul, ÇeÅŸme, Bodrum, Marmaris, Göcek).
Target Audience
Our target audience mainly consists of people with higher education, upper/middle class income, with interests in sailing, nature sports, outdoor activities, who care about natural, organic and healthy living, who are sensitive to environmental issues such as clean energy, zero waste, global warming.